MINI - Show stand at Goodwood Festival of Speed

The Challenge:

Creative agency TRO led the design intent for the MINI Show Stand at Goodwood Festival of Speed, 2018. MIR were tasked with evolving the creative concepts and managing the production and implementation.

The Solution:

A two-tier structure featuring surround steps, a rooftop terrace, shop, café, car garage, and themed backdrops to showcase six MINI cars. A 10m tall palm tree, real brick walls, a 20m cobblestone street, and a fully functional garage with a working car lift helped create one of the standout stands of the event.